Lamar
Discover how Flamy partnered with Lamar, a leader in outdoor advertising, to amplify brand visibility and connect businesses with audiences across cities and highways.
The Challenge
Lamar wanted to help brands break through the noise in a digital-heavy world by leveraging the power of outdoor advertising. The challenge was to create campaigns that not only captured attention on highways and city streets, but also drove real engagement and measurable results for clients.
With thousands of billboards and digital displays nationwide, Lamar needed a creative strategy to showcase the effectiveness of outdoor media in building brand awareness and driving action.
Our Approach
We collaborated with Lamar’s creative and analytics teams to design visually striking billboard campaigns that told a story in seconds. Our approach combined bold visuals, concise messaging, and strategic placement to maximize impact.
We also integrated digital tracking and QR codes, bridging the gap between outdoor impressions and online engagement, providing Lamar’s clients with actionable insights.
The Solution
A nationwide campaign rollout featuring high-impact billboards, digital displays, and interactive elements that turned heads and inspired action.
- Increased brand visibility: Lamar’s clients saw a significant boost in brand awareness and recall thanks to strategic outdoor placements.
- Higher engagement rates: Interactive billboards and digital integrations drove more customer interactions and online traffic.
- Proven ROI: Real-time analytics demonstrated the effectiveness of outdoor campaigns, helping clients justify and expand their advertising investments.
Results & Impact
- Increased brand visibility: Lamar’s clients saw a significant boost in brand awareness and recall thanks to strategic outdoor placements.
- Higher engagement rates: Interactive billboards and digital integrations drove more customer interactions and online traffic.
- Proven ROI: Real-time analytics demonstrated the effectiveness of outdoor campaigns, helping clients justify and expand their advertising investments.
